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Lot for any leader to think about in 2015. Understanding the transformative changes in the world, anticipating direction, and making a dent can be challenging and overwhelming.

First consider this–idea, mantra, question worth answering–for 2015:

The way of the Essentialist isn’t about setting New Year’s resolutions to say “no” more, or about pruning your in-box, or about mastering some new strategy in time management. It is about pausing constantly, to ask, “Am I investing in the right activities?” Essentialism is not about to how to get more things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.

“Strategic subtraction clears the way for people to focus on doing the right things. As organizations grow larger and older, as the footprint of a program expands, and as the consequences of past actions accumulate, once useful but now unnecessary role, rules, rituals, red tape, products, and services build up like barnacles on a ship; to make way for excellence to spread, these sources of unnecessary friction must be removed. Scaling isn’t just a problem of more, it’s a problem of less too.”

1. Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…)
2. What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?
3. How do you encounter him in a way that he trusts the story you tell him about what you have to offer?
4. What change are you trying to make in him, his life, or his story?

You multiply your time by giving yourself the emotional permission to spend time on things today that will give you time tomorrow.

1. Eliminate
2. Automate
3. Delegate
4. Procrastinate (me…later)
5. Concentrate (me…now)

As Godin would say in his new book, It’s Your Turn in 2015.